About Us

Healthy Traditions Recipes is collection from Healthy Traditions. Most of the recipes here were submitted by Healthy Traditions customers who developed and tested them in their own kitchens using our GMO-tested and Glyphosate-tested products.

The founder of Healthy Traditions is Brian Shilhavy.

Brian W. Shilhavy, BA, MA
Brian earned his Bachelor of Arts degree in Bible/Greek from Moody Bible Institute in Chicago and his Master of Arts degree in linguistics from Northeastern Illinois University in Chicago. He is currently the CEO of Healthy Traditions, Inc.

How We Discovered Virgin Coconut Oil

Tropical Traditions (known today as Healthy Traditions) began exporting Virgin Coconut Oil from the Philippines to the US in 2001.

At that time, there were only one or two other companies in the US even selling coconut oil, and they were highly refined coconut oils, mostly used for cosmetics and skin care products.

The prevailing belief was that coconut oil was dangerous to consume as an edible oil due to its high saturated fat content.

But having lived in the Philippines for several years, I was forced to challenge my own thinking that coconut oil was bad, seeing first hand how the older generations in rural areas consumed homemade coconut oil from fresh coconuts and thrived from a high-fat diet where coconut oil was their main dietary oil.

We started making our own coconut oil by hand, the traditional way, and consuming it as a family. We decided to make this product available to the US market. To distinguish this handmade, traditional coconut oil from the refined coconut oils mass produced by machine, we called it “Virgin Coconut Oil.”

We were the first ones to export Virgin Coconut Oil from the Philippines to the US market. The success overwhelmed us.

Today, more than 20 years later, there are other companies now selling coconut oil again in the US, most of them mass-produced by machines.

But we are committed to time-honored traditional practices that have produced natural coconut oils for hundreds, if not thousands of years.

Our Gold Label Virgin Coconut Oil is still made by hand by small-scale family producers in the Philippines.

These producers have learned a lot of things over the years since most of them have been producing this oil for over 20 years now.

They have learned how to pick out the best coconuts from each harvest that produce the best quality oil.

Independent laboratory analysis shows this to be one of the highest quality coconut oils on the market, having the highest levels of antioxidants using a wet-milling process.

This handmade, artisanal Virgin Coconut Oil is marketed in the US under the Healthy Traditions Gold Label brand. It meets our strictest standards to earn this designation and is also now part of our Glyphosate-tested program.

Today when you buy Healthy Traditions Gold Label Virgin Coconut Oil, you are buying the highest quality coconut oil we have to offer, and it is still made by hand and benefits families in the rural areas of the Philippines where the coconuts grow.

We are not aware of any other handmade coconut oil like it in the market!

Brian Shilhavy, Founder, Healthy Traditions, Inc.